The Blake Shelton x Lands' End collection focuses on comfortable products for family and home.

Dodgeville, Wis. – Of course, country music icon Blake Shelton’s first collection would include flannel bedding – but that’s not all.

The award-winning singer – who is best known to those outside the country music realm as the eight-time campion coach on the TV series “The Voice – has launched a collaboration with Lands’ End focused on comfort for the whole family.

In addition to apparel, the assortment includes home and pet products. The soft home assortment in the Blake Shelton x Lands’ End collection includes:

Blake Shelton’s bedding for Lands’ End includes embroidered sheets and a yard-dyed duvet cover.

The non-apparel assortment rounds out with tote bags and doggie wear.

“As we eyed our next collaboration partner, Blake was a natural fit for not only our brand, but our shopper,” said Jerome Griffith, chief executive officer at Lands’ End.

Editor-in-Chief Jennifer Marks shares news and views from around the home textiles marketplace.

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